Career journey since 2007

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Career journey since 2007 〰️

While working in an advertising agency in Lajpat Nagar, New Delhi, India, she realized that her experience and studies in art school in India were inadequate. In August 2007, she joined Pratt Institute, New York, USA, for a master's in Communications Design, and since then, she has never turned back! She gained a plethora of experience in design, touching upon nearly every type of project and industry, and managed her own business for ten years in New York City.

Pratt Institute and beyond, and what she learned:
She abides by four principles no matter what project she is working on. Whether those projects are UX/UI for enterprise software or SaaS environment, mobile app, website, logo/brand design, a 360-degree advertising campaign, or environmental and way-finding graphics, she can maneuver around the principles of defining the scope/strategy of work, creating the visual design, providing a dynamic visual solution that could evolve, and then elevating the product to a finished level that meets the exact client's requirements and needs.

Below are some of the works (a mixed bag of award-winning artifacts) she created, from logo design to branding, from concept to execution since 2007.