With over 15 years of experience in the creative industry, Smrita has a passion for solving problems and creating engaging and meaningful user experiences that align with the brand's vision and goals. She has worked with various clients across different sectors, including healthcare, technology, education, and consumer goods, and has delivered user-centered solutions that increase user retention, satisfaction, and loyalty. She is also an educator and mentor who teaches design management and UI/UX design at Pratt Institute, Designlab, and Springboard and helps aspiring designers launch their careers. On a side note, moon photograph was shot by Smrita in September, 2019 using Nikon D7200
Key Skills
Player/Coach
Innovation Driver
Collaborator
Agile
Team Leader
Results Oriented
Flexibile
Sense of Humor
SELECTED WORKS
ABOUT SMRITA
Recent Accomplishments
Four Seasons Yacht: Launched a visually stunning, premium site experience that honors the elegance of the Four Seasons master brand and captures the “category of one” look and feel unique to Four Seasons Yachts. Using a fully composable tech stack featuring key MACH-alliance partners Contentful, Uniform, and Vercel, this tech approach leverages multiple tech solutions that work together in unison, leading to more tailored and easy-to-manage websites.
The Coca-Cola Company: Created cohesive digital progressive web app (with $37B in revenue) into a one-experience brand hub that would bring together websites for various 500 sub-brands and regions, including the main corporate website, brand-specific websites, and regional or country/language-specific websites to promote products and engage with consumers. This initiative has increased the traffic to the corporate website by 19.3% since Jun 2023.
Circle, Inc: Established secondary site structure for a unicorn company specializing in blockchain and cryptocurrency-related services valued at $ 1B, considering the best-in-class usability and navigational structure and finding opportunities for better accessibility. The project increased page views and retention time by 5.4%. The focus rate for account sign-up and form submission increased by 22.1%. The SEO Performance score increased by almost 30% from Apr to Sep 2022.
AstraZeneca: Collaborated with a multi-disciplinary team of content strategists, technologists, and management consultants and devised a platform/tool that allows physicians and patients with lung cancer to share a decision-making process. The initiative increased page views by 6.7%.
USPS Delivers: Key initiatives included Surcharge Calculator, Marketing Impact Calculator, and Direct Mail by Industries Digital Product. These initiatives increased page views by an average of 26.4%.
I love what I do, connect with me and I will be more than happy to go over any of my case studies in greater detail.
download my resumeVICKY E.
Smrita is a strategic thinker who is great at collaboration. For a cancer treatment shared decision-making experience, she mapped out a path that managed the complexity and sensitivity of the treatment decision process based on audience insights and her own expertise. As a strategist I was impressed with her ability to solve for the challenges presented.
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DOREEN M.
Smritha was a great teammate as we worked on the refresh and platform migration of a pharma website. Her knowledge in experience design and her detail-oriented mindset helped the team complete a complicated project on deadline, and helped develop a healthy client relationship. Her willingness to work through detailed iterations with the team was amazing!
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ERIN L.
I worked with Smrita briefly but during that time, I was wowed by her design skills and her attention to detail. Smrita puts a lot of thought and effort into everything she touches, and she is a pleasure to work with, to boot.
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KATE W.
Smrita is an outstanding professional and a creative individual. She was responsible for many tasks outside of her hired role once it became apparent of her many wealth of skills. Smrita takes the lead with grace in any task assigned to her, whether it be an internal initIative or a large client decision. Her positive energy, effective and ongoing communication...
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JOHN H.
The structure at TMA was by department, Smrita worked in the Branding department in conjunction with the Architectural Technical and Design departments, we worked together on the Branding and signage designs for a 320K square foot which was very intense, during the design and installation. This project required a very detailed oriented and organized...
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TCHOFOR D.
Smrita Jain is a dedicated person with a passion for service. I am convinced that is what led her to dedicate a sizeable amount of time from her tight schedule to work with us at the organisation. I have seen her selflessly contribute to the mission of our projects and the vision of the Sickle Cell International Foundation. As an agile, empathetic and curious mind...
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