Selected Clients

Smrita as a Designer

Smrita is an award-winning UX strategist, designer, and educator with over 15 years of experience leading product design, user experience, and strategy for enterprise platforms and SaaS startups, including 0 to 1 product development for Four Seasons Yacht. With an extensive 20+ year agency background, she has worked with international brands and cross-functional teams, including global development teams, to create seamless, scalable, and intuitive digital experiences. She strongly advocates user-centric design, leveraging research, analytics, and industry best practices to improve usability and engagement. Her expertise spans user research, journey mapping, prototyping, validation, usability testing, accessibility, and developing scalable design systems.

She thrives in fast-paced, remote environments, collaborating closely with product management, engineering, and marketing teams to ensure design initiatives align with business goals. She integrates modern content practices, development as code, and contextual accessibility to create inclusive and high-performing design solutions. With a strong background in setting and executing the vision for platform and software design, she defines design principles and frameworks that enable frictionless and efficient digital interactions. Her approach to design thinking involves solving complex product challenges by incorporating the voice of the customer, product management requirements, and research insights to drive meaningful business outcomes.

As a trusted advisor and thought leader, Smrita influences design direction within organizations and the broader industry. She has led client meetings, presentations, workshops, and brainstorming sessions, fostering stakeholder alignment and strategically informing design decisions. Smrita has also built, mentored, and led high-performing product design teams, cultivating a culture of innovation, collaboration, and excellence. She brings deep expertise in web and mobile platform design, applying market-leading design techniques and ensuring that products meet business objectives and deliver exceptional user experiences.

Smrita’s strong execution skills and ability to balance business and user needs enable her to create transformative digital experiences. She is proficient in tools such as Figma and Adobe Creative Suite and has extensive experience in SaaS startups, enterprise platforms, and the business travel, events, and logistics industries. Holding an MS in Communications Design and a Diploma in UX Design, she continues to push the boundaries of digital innovation, shaping the future of user experience with a strategic, research-driven, and impact-focused approach.

Industry types

Software as a Service (SaaS)
Healthcare
Pharmaceuticals
B2B
B2C
Non-Profit Organization
Financial Institutions
Advertising Agencies
Public Relations

PROFESSIONAL Awards

Effie Award, Silver, Digital Commerce Services, Client: Four Seasons Yachts, Agency: MRM, June 2025
B2 Awards ANA, Silver, Launching a Category of One​, Client: Four Seasons Yachts, Agency: MRM, June 2025 
B2 Awards ANA, Gold, Digital Transformation​, Client: Four Seasons Yachts, Agency: MRM, June 2025

On January 31, 2018, GDUSA selected Smrita Jain as one of its People To Watch 2018. This award-winning individual embodies a unique combination of artistic and design talent, leadership, success, newsworthiness, and community service.

47th Creativity International Award GOLD, Agency: The Aquario Group, October 2017
54th American Graphic Design Award, Agency: The Aquario Group, October 2017
Summit International Creative Award SILVER, Agency: The Aquario Group, June 2017
London International Creative HONORARY MENTION, Artist, January 2016
Summit International Creative Award SILVER, Agency: JDRF, June 2016
Design Firms, Graphic Design FIRST POSITION, Agency: The Aquario Group, March 2016