USPS Delivers bridges traditional mail with modern marketing and business solutions, using research, storytelling, and practical tools to support and elevate business strategies across industries. USPS Delivers is a thought leadership and content platform created by the United States Postal Service (USPS) to educate and empower businesses—particularly marketers, retailers, and logistics professionals—on how to strategically leverage direct mail and shipping solutions within omnichannel marketing and operational strategies.
Industry-by-Industry Direct Mail Insights
USPS commissioned a proprietary study with Summit Research surveying 726 marketing professionals across five sectors (financial, retail, CPG, insurance, and healthcare). The goal was to explore how different industries leverage direct mail within omnichannel campaigns—and to create a digital experience that translates complex survey data into actionable insights for businesses.
Irresistible Mail 2.0
IrresistibleMail.com is a USPS initiative that showcases how direct mail can integrate cutting-edge technologies—such as AR, NFC, and personalized data—to create immersive, multisensory marketing experiences that bridge the physical and digital worlds. It serves as a resource hub for businesses seeking to enhance customer engagement through innovative mail solutions.
Data-Driven Optimization USPS Delivers
USPS Delivers is undergoing data-driven optimization to fuel organic growth, shifting focus from paid advertising to enhancing content performance, user engagement, and SEO-led discovery.