client

Duopa
Pharma/Healthcare

Agency

Saatchi & Saatchi Wellness
Publicis Health Group

Role

UX/UI, Brand Design

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Epic Need: Bring back Duopa in the market as of the leading medicines for Parkinson’s Disease and to increase sales.

Problem Statement: Due to the lack of clear and communicative graphics and how this product could work effectively, Duopa was losing its sales. They needed a brand refresh with clear messaging, photography, and a new branded look to help guide their current and prospective patients.

Consumer tension: Not able to decide if Duopa is right for them. Not convinced enough, not trustworthy enough.

What MVP tries to solve: Display the reliability of the use of Duopa and gain the trust of the patients through real-life case studies, a website that helps answer the questions and an effective and clear navigation system to find information.

Solution: Ideate, design and develop a 360-degree campaign with a team of another 15+ professionals, collaborating with content writers, creative directors, production artists and clients to help bring a strong presence of Duopa in the market.

My Role: While working as a Senior Art Director/Consultant, my role was to create synergy between all the moving parts simultaneously. These moving parts included, infographics, photography, storyboarding for videos, brand style establishment and use of typography in both print and digital platforms. My role was also extended to work on refreshing the website with creation of restructuring the current information architecture, define clear-cut high-fidelity wireframes and then introducing brand and typography into the website as finished sketch files to handover the development team.

1.

Developed a compelling advertising campaign that communicated a better lifestyle through messaging, photography, and typography, elevating brand trust and showcasing the value of Coca-Cola’s products.

2.

Directed photography shoots and provided art direction to photographers, ensuring that visuals aligned with campaign objectives. Created storyboards for video production, collaborating closely with account directors to ensure the project met daily deliverables.

3.

Designed visual assets and established information architecture for the brand’s website, ensuring an intuitive experience for both consumers and business partners. Leveraged AbbVie’s Components System and Sketch App Libraries to create a unified, scalable design system.

4.

Crafted cohesive brand designs across multiple platforms, including print, digital, exhibition graphics, and infographics, ensuring a seamless and consistent brand experience for Coca-Cola’s audience.