Coca-Cola’s progressive web app transformation initiative aimed to enhance customer engagement across platforms through two distinct yet complementary programs—Coke One XP and Coke Meals.

Coke One XP

Coke One XP was a unified loyalty and engagement platform to connect consumers across the Coca-Cola brand universe via mobile-first experiences, gamification, and rewards.

Coke & Meals

Coke Meals leveraged strategic partnerships with food delivery services and restaurants to position Coca-Cola as the perfect mealtime companion, using targeted promotions and contextual content to drive product sales and emotional resonance during shared dining experiences.